La Rioja is a small provincial town, 6 hours by bus from Córdoba or Mendoza, or 14 hours from Buenos Aires, which is used as the base for visiting Ischigualasto and Talampaya parks.
Visit La Rioja
Art & Culture
Park and garden
Nature, Adventure & Sport
La Rioja: How to get there?
6 hours by bus from Córdoba and 14 hours from Bueno Aires
La Rioja is quite centrally located and is basically somewhere to stop at in order to break the monotony of the long journeys you have to make between the various cities in northwest Argentina.
My suggestion
Unless you're interested in going on any of the organised tours to sites in the local area, this city doesn't really have that much of interest to offer.